Below are boys clothing and prices from 3 major department stores: Target, Myer and David Jones. As you can see the prices vary with Target being the cheapest and David Jones being more expensive. The quality of the clothing is not so great on the cheaper items. It is great research as you see the quality and the styles that parents are buying today. Although the prices are cheaper the quality is not that great that why Perpetually Fives product, quality and price will do well in the market.
David Jones: http://www2.davidjones.com.au/shop-online/for-children/childrenswear.jsp